11 February, 2009

Usability testing

What is usability testing?

Usability testing is a method for uncovering the problems that real users experience with your product or web site under the actual conditions of use. The process involves asking participants to carry out realistic tasks and observing where they experience problems.

Why do usability testing?

Usability testing provides you with an objective analysis of how your product or web site is used in real life. Our clients are continually astonished at how this differs from the way they thought their products would be used. The data from usability tests provide critical business intelligence about the way customers behave and about how you stack up compared to the competition.

When should I do usability testing?

You can do usability testing anytime, but the earlier you carry out testing the greater the business benefits. We have carried out usability testing of early prototypes (some no more than paper sketches) through to released products. So long as people can carry out common tasks with it, we can usability test it.