In 2004 Peter Morville, an information architect, created a 7-facet honeycomb to guide those concerned with user experience. Governments, Fortune 500 companies, website codes, and more strive to respect their guidelines.
Every organization strives to improve the overall product experience and delivers quality service to meet customer satisfaction. On the other hand, they use a variety of techniques to improve user experience.
There are 7 factors that define the user experience, according to Peter Morville a pioneer in the UX field who wrote several of UX’s best-selling books:
- Useful
- Usable
- Findable
- Credible
- Desirable
- Accessible
- Valuable
Let’s take a look at each specialty and what it means for general user information:
Useful
it simply means that Your content should be fresh and clear to fulfill the need.
Product usability increases or falls through the quality of its design. If the product does not work for someone why would you want to bring it to market?
It is noteworthy that “useful” catches the eye of the beholder and objects can be considered “useful” if they bring non-functional benefits such as pleasing or pleasing beauty.
When you make products that the consumer does not use, they may experience negative effects. So, make sure you bring useful products to customers in a great way.
Good designers often plan how they can make their work seem useful to users. One of the most useful things will be reviews, which show users the right information about products.
Usable
The website should be easy to use and users should be able to achieve their goal effectively, efficiently, and intuitively.
Usability is concerned with enabling users to successfully use their products effectively and efficiently.
Assume you have added an active feature to your website or app, but if it is not usable, it will ruin the user experience.
Designers should make sure that all the features and options included are easy to use. It has never been a good idea to give your users half-done work.
For a website to be useful it must provide objectives for the target audience that is usable. Communication should not require much thought or effort, as it is well-planned and accurate. When it comes to websites, 94% of consumers want an easy-to-use one.
Findable
Availability leads to the notion that a product should be straightforward to find and in the case of digital and information products. If you cannot find a product, you will not purchase it and that is true for all possible users.
It is important to display the necessary information to the relevant users in a convenient way.
the acquisition factor is very important for all businesses. It is best to advertise your product in newspapers, websites, social media platforms, and many other platforms that are only possible for advertisement.
Consider a simple example; if you have picked up a newspaper and all the stories in it are given in a page layout, rather than categorized by categories such as Sports, Entertainment, business, politics, research, etc. You may find reading the newspaper very annoying.
The more steps you need to take to do something, the more your user feels harassed.
Availability is important to the user experience(UX) of various products.
Credible
Credible refers to the consumer’s capability to trust your product and the services you provide that is the users should trust and believe what they are being told.
Without trust, consumers will not buy any products or services from you.
Making your products more reliable joins customer testimonials on your website to provide your particular product or service.
In the past, Toyota has faced many recollections over the years.
According to Edmunds.com, “More than 34 million vehicles in the United States and millions more worldwide are involved in Takata Airbag recalls, which took place in 2014.”
Toyota has blundered and not made a reliable product which is why they have made it even harder to trust their products.
Of the nearly 250,000 products introduced each year in the U.S., 85-95% fail due to users’ lack of trust in the product, regardless of their quality.
It is almost impossible to bring the user experience if the user thinks that the originator of the product is false, anointed with malicious intent.
Randall Terry said; “I have cheated you once, I have been ashamed of you. I cheated twice, I was embarrassed. ”Today’s users will not give you a second chance to cheat – there are many options in almost every field to choose a reliable product provider.
Desirable
Desirable means that your website or app is used and apprised by the person who found it the best done. The most widely trusted commodities have the most desirable feature of the product, the design, its use, and cost.
A good user experience leaves a good impression of your website or app to its users.
The attraction is conveyed to product design, image, identity, beauty, and emotional design.
Desirable value is measured when you return with satisfied customers who play an important role in growing your business by spreading news of your product and telling how much they were satisfied by that.
Therefore, it is important to increase your product value which can lead to better user experience.
For the most desirable product, it is possible for the user to be proud of it and create a desire for other users.
It simply means using an image, brand, product type, and other design elements to evoke emotion and appreciation for your product.
Accessible
Information intended for everyone should be accessible to everyone. In fact, content needs to be available to people with disabilities also.
The more user-friendly your site is, regardless of age or ability, the more effective it will be.
One of the most easily accessible opportunities in app development and website development is to embrace UX-enhancing features for those with visual impairments.
It is about providing an experience that is not available to full-time users – this includes those with disabilities such as hearing loss, blurred vision, impaired mobility or impaired function.
Accessibility is often seen by companies as a waste of money because of the idea that people with inabilities make up a small fraction of the population. But think that if 1 in 4 people in your audience will not be able to use your product only because it is not available for them then 25% of your total market will be lost by you.
It is also important to remember accessibility when you design a product.
Do not ignore access to the user experience. Unlocking an accessible user experience also shows that you care about everyone and that will help you to elevate your brand reputation.
Valuable
The product must bring the value of the business it affects to the user who purchases or uses it. Without value, it is possible that any initial product extension will eventually be limited.
The value of a design can be measured by the price of problem-solving solutions. Nothing works like a less expensive design to solve the problem of expensive costs.
Whenever you bring a product or service, make sure it delivers the best results that add value to your product.
The product should not affect the usefulness of your company and customers over time. Lack of value can damage your business reputation.
In addition, you can improve the user experience or value factor by providing opportunities for customers to express their feedback on your website through reviews.
To sum up things, we have observed seven factors that play a key role in determining the performance of user experience. Adopt these seven factors and improve your product user experience successfully.
Product success depends on Useful, Usable, Findable, Credible, Desirable, Accessible, Valuable.
Having these 7 features in the products is likely to be successful in the market place.
